Brand Design & Strategic Comms
Sarasota, FL
Tourism & Destination Marketing
As the official tourism marketing organization for Sarasota County, Visit Sarasota County plays a vital role in promoting the region’s economy and identity — where tourism is the number-one industry. The organization needed dynamic, cohesive, and visually captivating materials that could inspire visitors, engage local partners, and reflect the beauty, sophistication, and diversity of Sarasota itself.
Having lived in Sarasota for many years, my work with Visit Sarasota County has always been deeply personal. Over our long-standing partnership, I’ve collaborated with their marketing and communications team on an extensive range of projects — from annual reports, brochures, and posters to digital campaigns, event collateral, and brand development. Each piece was designed to capture the vibrant culture, coastal elegance, and year-round appeal that make Sarasota one of the most desirable destinations in the country.
Through thoughtful design and storytelling, I’ve helped elevate Sarasota’s visual identity and contribute to its recognition as not just a Florida treasure, but a premier national destination.
