Logo, Branding, Identity
Medford, OR
Personal Care
When D’Anna Wilcox set out to create Cascade Barber Company, she envisioned something Medford didn’t yet have — a classic barbershop designed for the men of southern Oregon. She wanted a space that captured the rugged spirit of the region — think flannel shirts, mountain air, and no-nonsense craftsmanship — yet remained polished, welcoming, and timeless. After struggling to find a designer who could translate that balance of grit and sophistication, D’Anna came to me to build the brand.
We began by defining the visual essence of southern Oregon masculinity — inspired by the snow-dusted Cascades, weathered timber, and the enduring appeal of classic barbershop culture. From there, I developed a logo and identity system that blended heritage design cues with modern craftsmanship. The result is a brand that feels both bold and refined — an homage to the hardworking, grounded men it serves, and a cornerstone of Medford’s booming creative and small-business community.
