Logo, Branding, Identity
Medford, OR
Marketing, Social Media
Sapphire Social approached me at a pivotal stage in its brand development — ready to elevate its presence to match the luxury clientele it represents. Founder Alexandrea Browman envisioned a brand that embodied sophistication, exclusivity, and community — an identity as refined and aspirational as the brands she manages. The challenge was to craft a logo and brand system that captured that elevated aesthetic while maintaining an approachable, authentic personality.
Our collaboration began with an in-depth discovery session where we explored Alexandrea’s creative preferences — from colors and typography to brand moods and competitor inspirations. Through this strategic process, I gained insight into her taste for refined minimalism and understated luxury.
Building on that foundation, I developed a custom logo and style guide that perfectly balanced elegance and confidence — polished enough to stand beside Fortune 500 brands, yet distinctive enough to feel personal and modern. The resulting identity positions Sapphire Social as both aspirational and relatable, resonating deeply with its high-end clientele.
