Logo, Branding
Medford, OR
Hospitality, Recreation
As southern Oregon’s premier golf and country club, Rogue Valley Country Club sought a distinctive brand identity to commemorate its 100th anniversary — a milestone worthy of its legacy. The challenge was to honor the club’s rich history while refreshing its visual identity to feel modern, refined, and celebratory. The centennial branding needed to resonate with long-standing members and new audiences alike, uniting tradition with sophistication.
Working closely with the club’s leadership, I developed a commemorative crest and icon that embodied 100 years of excellence and community. The centennial identity extended across a full year of branding touchpoints — from event materials and signage to apparel and print collateral — culminating in a grand gala celebration that brought the crest to life in elegant fashion.
