Brand Identity & Design
Sarasota, FL
Digital Media Marketing
AdWave, a Sarasota-based digital media marketing company, wanted a bold and memorable brand identity that captured both the energy of online innovation and the relaxed sophistication of coastal Florida. The goal was to create a logo and visual system that felt fresh, contemporary, and confident — a brand that communicated creativity, technology, and trust in equal measure.
As the lead designer, I developed a striking visual identity centered on the concept of movement and connection — reflecting both the “wave” of Sarasota’s coastal culture and the “ad” flow of digital engagement. The result was a logo and brand system that merged sleek typography with dynamic symbolism, balancing professionalism with approachability.
From there, I expanded the identity into a cohesive suite that included digital assets, brand guidelines, and a clean, modern website design. The final outcome was a polished, high-impact brand presence that positioned AdWave as a forward-thinking leader in digital marketing.
